I’m a multidisciplinary designer and creative strategist with over a decade of experience across branding, packaging, visual identity, editorial, and experience design. My work sits at the intersection of culture, business, and storytelling — creating ideas that are both visually compelling and strategically grounded.
Having worked with global consultancies and independent clients across FMCG, luxury real estate, fashion, lifestyle, and publishing, I approach every project as a system of meaning, not just aesthetics. From building brand identities and packaging systems to crafting narratives and visual worlds, my focus lies in creating work that feels distinctive, culturally aware, and emotionally resonant.
I approach design as a balance of strategic thinking and visual storytelling, built to shape perception and create impact.