Brand identity and visual storytelling created for Parc Rouge, a luxury residential project inspired by the romance and elegance of Paris, reinterpreted within the cultural fabric of Lalbaug, Mumbai.
The project blended editorial typography, hand-drawn illustrations, and narrative-led campaign thinking to create a distinctive visual language that connected French sophistication with the locality’s heritage, festivals, and community life.
The illustrations were developed as expressive visual metaphors — juxtaposing Parisian landmarks with the everyday spirit of Lalbaug — creating a layered identity rooted in aspiration, culture, and place-making. The campaign positioned the project not just as a residence, but as an experience where global elegance meets local emotion.
