Created for The Times of India – Crest Edition, this print campaign was conceived as a visual adaptation of an unrealized TVC script. Without fixed visual references, the artwork embraces complete creative freedom—transforming the narrative into a bizarre, layered, and intentionally provocative collage. Combining pop surrealism, editorial chaos, cultural symbolism, and exaggerated imagery, the composition mirrors the overwhelming collision of media, opinions, myths, and modern anxieties. The visual language challenges assumptions and rewards curiosity, echoing the campaign thought: Think. Read. Think Again.
