Created for The Times of India – Hyderabad Festival, this print campaign celebrates the city’s unapologetically vibrant cultural spirit through a dense, folk-inspired visual language. Drawing from traditional Indian calendar art, temple murals, truck art, and festival iconography, the composition becomes a visual feast layered with symbols of Hyderabad — from Charminar and autos to cinema, food, music, dance, and local personalities. The exaggerated symmetry, saturated palette, and ornamental detailing were intentionally designed to echo the sensory overload of Indian festivals, making the ad feel less like a newspaper layout and more like a celebratory poster pulled straight from the streets of Hyderabad.
